Posted: Wed Sep 10, 2008 2:02 pm Post subject: SL Exchange to become Xstreet SL
On October 1st, 2008 SL Exchange will change its name to Xstreet SL.
That's right, we're changing our name! As you can see in the logo above, our look and feel won't change so you won't have to learn anything new or adjust to a different look. The Xstreet brand will cover services similar to SL Exchange for any virtual worlds we decide to work with. The name "Xstreet SL" is specific to Second Life and we'll use different suffixes for other grids and worlds. Different types of services which we have yet to launch will have different names altogether.
When Xstreet SL is launched on October 1st the new URL will be:
Links to pages at slexchange.com will redirect to appropriate pages on the new website so there should be no worries about leaving anyone out in the cold.
When SL Exchange was formed it was never intended that we would operate solely within Second Life. "SL Exchange" is a service name owned by Virtuatrade, LLC and the intention has always been to create new service names as we expand into other areas.
When Linden Lab announced the changes to their trademark licenses earlier this year, I have to admit - first I ignored it, then I got angry. Over time however I realized that the change presented an opportunity to renew and clean up our brand image and prepare for future business opportunities that we hadn't thought of when starting out.
As a company Virtuatrade is committed to its mission which is to enhance the people's experiences by bringing buyers and sellers of all kinds together within and between virtual worlds. While we haven't yet begun work specifically on projects outside of Second Life, our time spent with SL Exchange has allowed us to build an extensible framework and business processes to make these kinds of projects possible. Furthermore, we've gained the necessary experience to succeed. We absolutely will support other grids and worlds in the future as well as offer other services which tie into them.
To give you an idea of what's in store, we've partially launched our corporate website which you can visit today:
This website is currently still in development and is lacking content, but hopefully it will give you an idea of where we're headed. Stay tuned over the next few weeks as the site is built out.
We always have been and always will be all about our customers. If you (yes, you!) have any questions, concerns, criticisms, ideas, or suggestions please contact us by clicking the red Support link at the bottom of any page. Contacting us this way will ensure that your message gets routed to the appropriate person.